Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Young People for Non-Violence

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One hundred and ten young people from Brazil and Paraguay, together with 40 volunteer mentors, participated in a 6-month social and educational initiative initiated by the Brazilian Institute of Applied Technology and Innovation (ITAI) and the United Nations Education, Scientific and Cultural Organization (UNESCO)'s offices in Montevideo (Uruguay) and São Paolo (Brazil). The project, which ran from November 2008 to April 2009 and which culminated in a final event on May 23 2009, aimed to foster a culture of non-violence among young people by using strategies of capacity-building to help reduce the digital divide in favour of social inclusion.
Communication Strategies

Young People for Non-Violence explored how information technology (IT) can be used as a creative, educational, and catalytic tool for young people concerned about drug abuse and violence in their communities. Young participants (selected for the project based on their families' income scale) took part in regular weekend workshops in areas relevant to social and professional integration. Topics focused on sociology, history, ecology, information and communication technologies (ICT), and multimedia and media literacy. According to organisers, the use of ICT proved to be a key motivator of the initiative, with ITAI's support for community telecentres and community radios. Young people learned to document interviews, to write and lay out reports, and to produce audio and video clips.

At the final project event, 70 Brazilians and 40 Paraguayans presented the results of their workshops and shared strategies for non-violence. The gathering was intended as a celebration of their collaboration to create a culture of non-violence in the 3-border region - Foz de Iguazú (Brazil), Ciudad del Este (Paraguay), and Puerto Iguazú (Argentina) - which reportedly has one of the highest tolls of violence and drug abuse among teenagers in Latin America. Specifically, the youth displayed a book, videos containing interviews with teenagers and other community members, photos, and modern and traditional dances. Presenters from UNESCO and a local non-governmental organisation ("Iniciativa Latinoamericana") reinforced the work of project participants by making pledges to support peace, reconciliation, and a culture of non-violence in Latin America and other regions.

Development Issues

Youth, Conflict, Technology.

Key Points

May 2010 update: The project has continued, and now integrates young people from Puerto Iguazu, Argentina, as well.

Partners

ITAI, UNESCO.

Sources

UNESCO Asia and Pacific Regional Bureau for Education's News on ICT in Education, August 6 2009; "Fostering Culture of Non-violence through ICT", UNESCO; and email from Günther Cyranek to The Communication Initiative on May 27 2010.

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