Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Youth Enterprise Society (YES)

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Honed by a three year pilot programme conducted in the north-eastern Free State, YES is an extramural multiracial school based "learning by doing" programme for grade 9, 10 and 11 pupils with the aim of building entrepreneurial skills in youth.
Communication Strategies

The medium to longer term aim of YES is to establish a future entrepreneurial stratum, especially in regions of low income populations, which can then help create jobs, build community resources and thus help contribute to the overall national economy.

The programme involves whole communities, including local business people, trade union representatives, educationalists and other community members and is designed to create awareness and interest in free-market entrepreneurship as a career option amongst young people. After meeting certain requirements, interested parties within a community form a "Local Partnership" (LP) which then initiates YES Societies at one or more schools in their area. Under the guidance of specially trained teachers, students learn, practice and develop a variety of business skills during their twice weekly meetings - learning the importance and means of creating capital ownership and wealth within their community

Development Issues

Education, youth, economic development, rights.

Partners

YES is a programme of The Education With Enterprise Trust, which includes over 80 partners and cooperating organisations.