Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Youth Radio - California, USA

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Youth Radio is an effort to promote young people's intellectual, creative, and professional growth through training and access to media. Strategies include hands-on practice, the development of working relationships with industry professionals, and programme production. Through their journalism education, Youth Radio students are also taught verbal expression, writing, computer technology, critical thinking, and conflict resolution. Youth Radio also seeks to bring to light the concerns and interests of young people.
Communication Strategies
Youth Radio includes the following activities:
  • Classes and Training:
    • an intensive (free) 12-week course in radio, web, television, and journalism fundamentals taught by journalists, audio engineers, and music programmers. Radio interns produce pieces that air nationally and locally.
    • classes in web production, specifically, in HTML and computer graphics programmes. Students construct their own homepages and contribute to the Youth Radio website by writing articles, creating graphics, and producing animation for the web.
    • training in editing and processing audio for streaming over the Internet.
    • television production classes.
    • broadcast training of incarcerated youth at Camp Sweeney in San Leandro, California and at-risk youth from Bay Area high schools.
    • training in DJing in a professional setting, and advertising their services on the Youth Radio website.
    • training in facilitating workshops and becoming peer teachers.
    • college guidance through the College Bound programme. During the school year there is a tutorial programme. Advanced students have the chance to hone their experience through a programme called "The Bridge," which involves internships, mentorships, and classes in the latest digital technologies. Bridge students participate in the weekly show "Youth Radio All Stars."
  • Armed with a mobile DJ set-up, music and a microphone, C.A.S.T. (the Community Action Street Team) provides media for various events. This programme allows youth to serve as organisers, providing a forum for peer discussion on violence and other topics.
  • Violence Prevention Initiative (VPI):
    • after-school recreation and peer mentoring
    • civic participation to get youth involved in community assessment, policy development, and education of policy makers
    • job training and economic development
    • training of middle- and high-school-aged youth as peer mediators
    • engagement of youth in identifying potential areas where, with public investment and community support, community resources can be developed
    • promotion of violence prevention curriculum at all grade levels, K-12, including lessons on preventing violence in dating relationships
    • intergenerational approaches (that involve caring adults who can be role models for youth and personally help keep youth on the right path).
Development Issues
Youth, Technology, Conflict.
Key Points
The Stanford Center for Research in Disease Prevention evaluated the outcomes of the community-based violence prevention programmes in the VPI's first five years. Prevention programmes led to an increase in amount of time spent per month on pro-social activities, an increase in communication between youth and parents or friends about violence prevention, and an increased effort to prepare for the future. There was an associated decrease in violence: since 1990, the arrests of youth for homicide fell 55% in California; the overall juvenile arrest rate fell 33% from 1995 to 1998.
Partners

Berkeley Community Fund, The Brickyard II Fund at the East Bay Community Foundation, California Arts Council, California Statewide Certified Development Corporation, California Wellness Foundation, The Church of Jesus Christ of Latter Day Saints Foundation, Community Technology Foundation, Corporation for Public Broadcasting, Evelyn & Walter Haas, Jr. Fund, The James Irvine Foundation, Jenesis Group, National Endowment for the Arts, Northern California Grantmakers, Old Navy, Open Society Institute/Soros, The Richard and Rhoda Goldman Fund, Rockefeller/PACT Foundation, Surdna Foundation, Tides Foundation/Themis Fund Vanguard Public Foundation, Walter and Elise Haas Fund, Wayne and Gladys Valley Foundation, Wilks Family Foundation, Y & H Soda Foundation, and Zalec Familian and Lilian Levinson Foundation.

Sources

Youth Radio site.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

i wanna know if the major that i wanna lear in ur university is found ,the major is communication arts television and radi