Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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YouthCare 2000 and Beyond - Nigeria

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YouthCare 2000 and Beyond is a youth-oriented, voluntary non-governmental organisation established in to contribute to the moral and educational development of secondary school students in Ibadan, Nigeria. The organisation was established to complement the efforts of government and other youth-oriented organisations that aim to reduce the rising incidence of youth delinquency, absenteeism and dropping out from school, problematic behaviour, violence, socio-cultural dislocation, falling standards of education, high failure rates, pregnancy, sexually transmitted infections and HIV/AIDS.
Communication Strategies
To best reach the youth and have a lasting impact, t the organisation gives talks to youth at public and private schools about values, sex education leadership, and careers, and runs workshops, seminars, excursions and camping trips. The organisation says it aims to take this form of education to the youth where they are. The various media of lecture engaged by the YouthCare 2000 and Beyond are distributed to students for keepsake and future reference. Volunteer speakers visit schools, approximately eight per week, reaching between 500 and 2000 students at each school.

The organisation aims to:
  • have an impact on youth, sharing with them wholesome knowledge and information intended to lead them in the right direction in their life.
  • encourage them to pursue excellence in all areas of life.
  • build their self-confidence and self-esteem.
  • produce youth with a vision to accomplish a given mission, changing themselves and others around them.
Development Issues
Youth
Partners

Christ Chapel International Churches

Sources

Funke Ekine sent an e-mail to Soul Beat Africa on September 23 2004.