Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 25 years ago
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Fundación Fomento en Salud (FFS) - Honduras

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Fundación Fomento en Salud (FFS) is a non-profit organization based in Tegucigalpa. It was established with the purpose to promote the dialogue and move forward with corrective actions to health problems of the Honduran population. FFS is the linkage between implementing and cooperating sectors for strengthening technical, funding and managerial capabilities of public and private organizations.
Communication Strategies
1. Strengthen institutions' technical capabilities for the design, implementation, monitoring and evaluation of disease control and prevention programmes, as well as the development of effective administrative and financial systems. 2. Promote, establish and maintain relations with national and international organizations for coordinating efforts in the interchange of information, cross-fertilization and technological transference. 3. Health Advocacy: Through policy advocacy by raising individual and collective conscience.
Development Issues
Sexual and reproductive health, Transmissible diseases, specifically sexually transmitted infections (STI/HIV/AIDS), Health and nutrition, Basic and environment sanitation, Health planning and administration, health economics.
Key Points
FFS is also equipped with an internal and external auditing system. This system confirms that actions and funding execution are honestly and transparently managed by FFS, and benefits efficiently transferred to the beneficiary population. In the STD/HIV/AIDS area, Fundación Fomento en Salud currently implements the National Center for AIDS Awareness and Prevention (CNCPS). Intervention strategies are based on education and training on STD/HIV/AIDS related issues.
Sources

Letter from Dr. Jorge A. Higuero Crespo to The Communication Initiative.