Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Baguncaco - Brazil

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Baguncaco is a percussion band made of children and adolescents who use instruments that they build out of recycled containers. Steel barrels, butter tins, kerosene cans and imported cookie tins are transformed into drums and guitars - and into music.
Communication Strategies

Baguncaco Group creates a broader cultural movement whose central strategy is to direct the children's creative energy into music and other cultural and educational activities. The group also implements various educational activities such as theatre and recycling workshops, and provides community work including a school, day care centre, a health centre in addition to producing herbal remedies, together with the local parish. Baguncaco grew out of Alagados, one of the marginalised swampland communities of Salvador, when a youth officer/educator in children's services realised the strength of the spontaneous music that the children made in the streets. He organised this musical mess (bagunca) and the work quickly gained community support as the youths gained self-esteem.
Development Issues

Human rights, child rights, health, environment.
Key Points

Baguncaco is the inspiration and organising force for similar bands. Living in an area of extreme poverty, excluded from all of society's rights and benefits, these youths transform their reality by using their creative energy, and give lessons in environmental education and life education. They change trash into art and music, reclaiming the value of what society has thrown away. The group's work has gained the attention of the national and international press and was the theme of an award-winning video.
Partners



Baguncaco is part of a project implemented by CEFET (Federal Centre of Technological Education) CEAO (Centre of African-Eastern Studies) and UFBA (Federal University of Bahis) which are institutions that offer courses for the young band members. Baguncaco also receives the support of Pommar Project (a USAID-fund supporting working with children at social risk) and CESE (Ecumenical Co-ordination of Services) and the Sao Jorge Local Parish.

Sources

Baguncaco web site.