Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Rural Health Rehabilitation Project - Mozambique

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Started in 1998 as a community effort to ensure STD prevention, attitude and behaviour change through information and education at both a medical and cultural level. By ensuring that STD prevention and patient care were a focus of both the Ministry of Health and of health care activities at the grassroots level a whole range of activities made a substantial contribution to improving the screening and treatment of STD's in urban and rural areas.
Communication Strategies

Information campaigns in schools by the Ministry of Education reached youth, and an educational travelling theatre supported by the community reached truck drivers in rural areas. The community defined the procedure, level of service for the diagnosis and treatment of STD infections and trained doctors, nurses and health workers.
Development Issues

STD's, HIV/AIDS.
Key Points

After a long civil war, poverty and violence were commonplace, with families and social structures displaced and dispersed, resulting n an increase in the risk of infection by STD's including HIV/AIDS. Priority was given to densely populated areas and to the highest risk groups of pregnant women and youth.
Partners



Ministries of Health and Education, European Commission

Sources

"Development" European Commission, (Luxembourg: Office for Official Publications of the European Communities, 1998) December 1998, p. 29.