Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Immunization Action Coalition (IAC) - United States

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The Immunization Action Coalition (IAC) is a USA-based nonprofit organisation working to increase immunisation rates and prevent disease by creating and distributing educational materials - including 2 listservs, 3 newsletters, and 4 websites - to health professionals and the public. IAC also facilitates communication about the safety, efficacy, and use of vaccines within the broad immunisation community. Its goal is to enhance the delivery of safe and effective immunisation services in the United States.
Communication Strategies
IAC's central strategy is acting as an information clearinghouse in an effort to help healthcare providers and the public stay abreast of immunisation requirements, benefits, and breakthroughs. The IAC website is the primary medium for providing and exchanging this information. The site provides educational materials in a variety of formats and a number of languages. These materials include videos, online resources, screening questions, record cards, directories, state-specific information, photos, quizzes, and an "ask the experts" section. Printed materials about vaccine-related issues are copyright-free, ready-to-copy, and reviewed by the Centers for Disease Control (CDC). Health care providers are encouraged to make copies of these free printed materials and to distribute them to their patients and staff.

In addition to this website, IAC has created and maintains the following sites:
  • Vaccine Information for the Public and Health Professionals - provides links to information about specific diseases and the vaccine that prevents it. Each page includes a Q & A section, photos and/or video footage, true stories of individuals who have suffered or died from the disease, descriptions of public policies, and references to other resources;
  • Directory of Immunization Coalitions - a database of local, state, regional, national, and international immunisation coalitions. Interested health professionals, parents, immunisation advocates, and others may contact these coalitions for resources, ideas, or volunteering; and
  • Model Programs for Hepatitis A, B, and C Prevention - health and social service professionals who develop or manage programmes for populations at risk for hepatitis can use this site to read about other programmes and their strategies.
IAC also provides information directly to members of the immunisation community. As of this writing, its 3 printed newsletters have a combined circulation of nearly 300,000. Specifically, published since 1991 and illustrated by the founder's own children, Needle Tips is a 24-page newsletter mailed to up to 150,000 health professionals twice each year; Vaccinate Adults! promotes adult immunisation recommendations and is mailed to up to 150,000 adult medicine specialists twice each year; and Vaccinate Women is published once each year and mailed to 35,000 obstetrician/gynecologists and others who are concerned with women's health issues. The Coalition also publishes 2 listservs. IAC Express provides immunisation news on a weekly basis to health professionals and others interested in immunisation issues. Hep Express is a monthly electronic newsletter devoted to news about hepatitis A, B, and C prevention and treatment.

IAC engages in advocacy work, as well. In 1988, while working at a community health centre in St. Paul, Minnesota, USA, IAC's founder (a physician) discovered that most of the refugees and their children citywide were not getting screened for or vaccinated against hepatitis B. She and her colleagues launched the Hepatitis B Coalition to promote hepatitis B vaccination for all children 0-18 years; HBsAg screening for all pregnant women; testing and vaccination for high-risk groups; and education and treatment for people who are chronically infected with hepatitis B. When IAC was granted tax-exempt status in 1994, the Hepatitis B Coalition became an official programme of IAC.
Development Issues
Immunisation & Vaccines.
Partners

Funding from the CDC is provided for specific projects; contributions from pharmaceutical companies are in the form of educational grants. In 2004, IAC also received funding from the American Pharmacists Association and the following Foundations: the Chiron Foundation, the
Mark and Muriel Wexler Foundation, the Lillian O. Bell Estate, and a donation from an anonymous foundation.

Sources

Emails from Deborah L. Wexler to The Communication Initiative on January 19, December 6, and December 10 2004; and IAC website.