Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS Telephone Hotline System - Nigeria

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Nigeria has launched a telephone hotline system to provide the most up-to-date and accurate information about HIV/AIDS. Callers in Nigeria concerned about such basic questions as how the virus is transmitted, where to get tested, and how effective condoms are in preventing HIV/AIDS now have the answers at their fingertips.
Communication Strategies

A 24-hour toll-free hotline dedicated to HIV/AIDS prevention, treatment, and services.
Key Points

Nigeria has 2.6 million people infected with HIV, most of them between the ages of 15 and 24. More than 1,500 Nigerians are infected each day with HIV. While the Nigeria hotline targets young adults, most of the callers so far (69 percent) have been older than 24 years, according to Iwalola Akin-Jimoh, Executive Secretary of the hotline. The older callers illustrate the crucial need for a credible source of information on HIV/AIDS in Nigeria, Akin-Jimoh said. The Nigeria hotline can be reached at 234-01-772-2200 or 234-01-773-2201.
Partners



The Nigeria hotline was made possible through a partnership of the Lagos State HIV/AIDS Foundation, JHU/CCP, and the Youth Empowerment Foundation, a local NGO.