Manuel Santi - Ecuador

Four issues of a popular Manuel Santí comic book series were produced for hard-to-reach indigenous groups in Ecuador. The series featured a principal character, Manuel Santí, who faced adventurous challenges which brought out the social development messages of the project.

The distribution system for this project was unique: it utilised commercial newsstands and street vendors to sell the comic at a low price. A network of comic vendors was cultivated; these vendors bought the comics from the project and then sold them at a slight mark-up to their regular customers. The project did not dictate the sale price to the consumer; the vendors would charge what they felt was to be a reasonable price.

Community Development