Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Calandria

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Asociación de Comunicadores Sociales (Social Communicators Association) - Calandria is a civil society institution that uses communication socially, politically, and economically in an effort to impact Peru's development and to promote democracy by strengthening its institutions. It encourages equal gender opportunity and dialogue among different generations. It also promotes citizen participation and draws attention to the educational role and the social responsibility that the Peru communications media can play in facilitating fair development opportunities.
Communication Strategies

Calandria develops training for various actors and institutions, designs communication and expression diagnosis and strategies, provides information and media production services, conducts assessment and orientation on the use of local media, promotes and legitimises development issues, and promotes exercising and valuing democracy. It also produces programmes, radio spots, videos, graphic material, and proposals to influence communicators, journalists, and communications media, to the end of seeking to consolidate public spaces for young people to communicate with each other and with different generations.