Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Allocodrome - Cote d’Ivoire

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A youth radio programme which features local music personalities, comedy routines and sketches. An AIDS related skit is also presented weekly as an additional feature
Communication Strategies

A three hour radio show broadcast once weekly. Weekly contests and debates help to ensure active audience participation. People are prompted to write in, and hundreds of letters are received.
Development Issues

HIV/AIDS
Key Points

Allocodrome stars a number of actors who appear in the PSI soap opera SIDA dans la Cité. Consequently, that miniseries inspires much of the shows material.
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.