Postal Sticker Campaign - Nepal

This campaign is designed to spread HIV awareness via printed material - letters sent through the postal service. The black stickers have the Number One logo - PSI has been making and distributing this brand of condoms in Nepal since 2003 - and the message "Protect yourself and others from HIV/AIDS."

The initiative grows out of a collaborative effort to address HIV/AIDS in Nepal. In this case, the public sector, the private sector, and social organisations have come together for AIDS prevention. The U.S. Agency for International Development (USAID) along with local government and non-governmental organisations have worked with PSI/Nepal. According to PSI, the sticker effort received a warm welcome and support from His Majesty's Government of Nepal.

HIV/AIDS.

These efforts support use of PSI/Nepal's Number One condom, which was launched on April 13 2003 in a highly publicised event coinciding with the Nepalese New Year. The brand, coupled with ABC messages, has been promoted using a mix of entertainment and education. Recent placement activities have focussed on non-traditional outlets such as cabin restaurants, dance restaurants, and massage parlors. In the 7 months of distribution, 3.51 million Number One condoms were sold.

According to UN indicators, Nepal is one of the world's poorest countries. An estimated 40% of the population lives below the poverty line; more than a quarter of currently married women have an unmet need for family planning. Research indicates that HIV prevalence has increased dramatically within high risk groups in the past few years in Nepal.