Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Books For Africa

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Books For Africa is an organisation that collects, sorts, ships and distributes books to children in Africa. It aims to end the book famine in Africa.
Communication Strategies
Books For Africa receives new and used book donations for primary through post-secondary levels from public and private schools, libraries, publishers and the general public. Donated books are sorted and processed for shipping by volunteers working at BFA’s warehouse in St. Paul, Minnesota, US. The books are shipped in units of 25,000 in 20-foot sea containers, at a cost of U.S.$9,500 per container—or about 38 cents per book.

BFA’s parner organisations in Africa are responsible for making sure that the books are delivered to the appropriate schools and libraries in their areas.
Development Issues
Children, Education.
Key Points
Since 1988, BFA has shipped more than 10 million books. They are on once-empty library shelves, in classrooms in rural schools, and in the hands of children who have never held a book before. Each book will be read over and over and over again. When the books arrive, they go to those who need them most: children who are hungry to read, hungry to learn, hungry to explore the world in ways that only books make possible.

To date, Books For Africa has shipped books to the countries of Botswana, Cameroon, Djibouti, Eritrea, Ethiopia, The Gambia, Ghana, Kenya, Lesotho, Liberia, Maili, Malawi, Namibia, Nigeria, Senegal, Sierra Leone, Somalia, South Africa, Sudan, Swaziland, Tanzania, Uganda, Zambia, and Zimbabwe.
Partners

YMCAs, Catholic and Protestant Church Dioceses, Rotary International.

Sources

LINKAGES Project PDF on December 5 2005.