Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Health and Ageing: A Discussion Paper

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Designed to stimulate discussion and action among decision-makers who are formulating policies and programmes on ageing.

Part One describes the rapid worldwide growth of the population over age 60, especially in developing countries.
Part Two discussed 5 key challenges associated with an ageing population for governments, the NGO sector and the private sector.
Part Three explores the concept and rationale for "active ageing" as a goal for policy and programme formulation. Active ageing is built on 3 pillars: health and independence, productivity, and protection.
Part Four summarises the evidence about the factors which determine whether or not individuals and populations will enjoy independence, productivity and a positive quality of life in older age.
Part Five provides a policy framework and concrete suggestions for key policy proposals. These can be readily integrated into national and international plans for action being developed for the Second United Nations Addembly on Ageing which will take place in 2002.

For a more complete summary of this paper, click here.