Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Meeting the Needs of Young Clients: A Guide to Providing Reproductive Health Services to Adolescents

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The handbook was developed to help service providers and health workers strengthen the reproductive health care and services offered to young women and men. It focuses primarily on preventing unplanned pregnancies and sexually transmitted infections (STIs), including HIV/AIDS. It also contains information on counseling young people about reproductive health, counseling victims of sexual violence or coercion, creating youth-friendly programmes and creating a referral network. Some of the tools it offers are role plays on abstinence and condom negotiation, indepth charts on contraceptive methods for adolescents and a chart on key issues to discuss regarding STIs.

Click here for the full publication.

The handbook is also available in Spanish - Satisfacción de las necesidades de los clientos jóvenes: Una guía para prestar servicios de salud reproductiva a los adolescentes. Click here for the full publication in Spanish.