Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 23 years ago
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Promoting Sexual Responsibility in the Philippines Through Music

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The Population Center Foundation (PCF) of the Philippines developed the mass media "enter-educate" (edutainment)project with Population Communication Services of the Johns Hopkins School of Public Health in 1987 to respond to high rates of teenage pregnancy in Metro Manila.

The campaign led thousands of Philippine teenagers to talk about sexual responsibility and to seek more information. Just halfway into the 30-month project, 92% of young people ages 12 to 24 surveyed in Metro Manila knew the featured song, "I Still Believe." Nine of every 10 said that they liked it. More important, 51% said that the songs led them to discuss boy-girl relationships and sexual responsibility with friends or parents and to seek more information - often important steps toward changing behavior.

Click here for more details and to order through Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.