Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Suicide Sensitive Journalism Handbook

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This 30-page report shares the results of a joint study conducted by the Media Unit of the Centre for Policy Alternatives - CPA (Colombo, Sri Lanka) and the UK-based MediaWise Trust (formerly the PressWise Trust). This project was motivated by the conviction that "the media can play a powerful role in educating the public about suicide prevention. Stories about suicide can inform readers, listeners and viewers about the likely causes of suicide, its warning signs, sources of help and advice, trends in suicide rates, and recent treatment advances. They can also highlight opportunities to prevent suicide. Media stories about individual deaths by suicide may be newsworthy and need to be covered, but they also have the potential to do harm. Implementation of recommendations for media coverage of suicide has been shown to decrease suicide rates. There is evidence that sensitive media coverage of suicide can help to save lives."

Carried out as part of an effort to raise awareness among journalists of the importance of reporting suicides with sensitivity, the CPA study of media coverage in Sri Lanka is synthesised in this 30-page report. In addition to detailing key findings, the report offers guidelines for suicide-sensitive reporting. It includes various real-life examples of specific suicide cases, with detailed analysis of the tone of the media coverage in each case.

For further data related to this study, and for suicide statistics, visit the Media Unit page on the CPA website.

A series of workshops on suicide-sensitive journalism were conducted in August 2003. Click here to read the CPA's report on these workshops in PDF format.
Languages
English
Number of Pages
30
Source

Emails from Mike Jempson to The Communication Initiative on February 13 2005 and March 7 2007; and MediaWise Trust website.