Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Ndizvo Zvandiri

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“Ndizvo Zvandiri” is 30-minute film that aims to promote advocacy in prevention of mother-to-child transmission (PMTCT), and encourage disclosure of HIV status and male participation in reproductive health issues.

 

“Ndizvo Zvandiri,” which means “This is What I Am,” tells the story of Miriam, who discovers that she is HIV positive when she goes to look for antenatal care. Intended to be representative of the challenges that many women in Zimbabwe face, the film chronicles the gender challenges she faces in disclosing her status to her husband, as well as how the couple eventually join hands to protect the future of their unborn child.

 

 

The film is complemented by a discussion guide to help facilitate discussion on the various PMTCT and social issues portrayed in it. Produced by the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) in collaboration with the Ministry of Health and Child Welfare (MOHCW) and Zimbabwe AIDS Prevention Project (ZAPP), with funding from Johnson and Johnson and United States Agency for International Development (USAID), the production is intended to be shown and discussed in public health institutions, churches, workplaces, schools, community meetings, and any other group setting where dialogue on HIV/AIDS can be initiated.

 

 

For more information on this film, please use the contact details below:

 

 

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Email from Matthews Maruva to Soul Beat Africa on October 30 2007, and Healthdev website on December 05 2007.