Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Learn from the Leaders

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This information and communication technology (ICT)-based initiative revolves around a website designed to serve as a sustainability reporting resource. "Learn from the Leaders" is a peer-to-peer learning tool; it is an online database designed to help sustainability practitioners (reporters, analysts, consultants, etc.) access specific examples of best practices in sustainability reporting from around the world. Partners in the effort include SustainAbility and Flag.
Communication Strategies

This ICT initiative is based on a research process designed to bring to the fore voices and experiences of media personnel who share information about sustainable development with the public, worldwide. The searchable Learn from the Leaders website features examples of sustainability reporting from reports that were assessed using SustainAbility's Global Reporters assessment methodology, which includes 29 criteria, grouped into 4 categories: Governance and strategy (11 criteria); Management (9 criteria); Presentation of performance (5 criteria); and Accessibility and assurance (4 criteria).

The web process is searchable and interactive. Users (who must pay a fee for long-term usage) may: compare reporting on specific topics; assess how others identify and manage their material issues; strategise about how to adapt narrative, design, and layout; and learn about different approaches to assurance and verification. This information may be searched across industry sectors and geographical regions. On an ongoing basis, database users are encouraged to submit examples of individual indicators (and whole reports) that they feel display best practice.

Development Issues

Sustainable Development.

Key Points

The organisers were motivated by the observation that there has been a rise in media interest in corporate sustainability, as evidenced (in part) by a growth in the number of publications devoted to this topic. They contend that companies are being urged by consumers, media, and governmental bodies, as well as from within the industry, to report beyond the financial bottom line - that is, "to cover an organization's environmental, social, economic, and governance performance". Learn from the Leaders is an effort to make reporting more relevant and effective.

Partners

SustainAbility and Flag.

Teaser Image
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