Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Kiva

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Launched in 2005, this web-based microfinance process links up people who have money to loan with entrepreneurs in developing countries who need capital. The mission of this peer-to-peer initiative is to connect people through lending for the sake of alleviating poverty.
Communication Strategies

Kiva's strategy is to use the internet to humanise the lending experience, literally allowing lenders and borrowers to see the people with whom they are dealing. The Kiva website includes profiles and photos of the entrepreneurs, as well as information on how much people have borrowed and repaid. That is, information and communication technology (ICT) enables lenders to feel a personal connection with the project they have chosen to finance (with a loan of as little as US$25) instead of feeling that they are giving money to a nameless institution. In addition, like MySpace or Facebook, Kiva functions as a community to connect and inspire loaners, who may browse through profiles of other lenders (complete with photos, hometowns, philosophies, and portfolios) and communicate with fellow philanthropists through interactive blogs.

Specifically, the process works as follows: Budding entrepreneurs in the developing world solicit loans via the Kiva platform. They outline their needs, their plans to use the money, and their ability to repay a loan. Once one or more loaners have selected a particular project to support (and have provided funds through a technology-powered transaction - PayPal or a credit card), Kiva collects the donation(s) and then passes the money along to one of its non-governmental microfinance partners worldwide. These "bankers on bicycles" deliver the money to the borrowers in the local currency, and collect payment. They assume the risk when currency rates fluctuate, but they also charge an interest rate of 20%, on average (which compares with typical interest rates as high as 100% to 200% from traditional lenders in the developing world). Often, the microfinance partner also provides training and other assistance to maximise the entrepreneur's chances of success. Over time (usually 6-12 months), the entrepreneur repays their loan; repayment and other updates are posted on Kiva and emailed to lenders who wish to receive them. (According to organisers, this reflects a trend: Donors are looking for feedback on the impact of their donations.)

Development Issues

Economic Development.

Key Points

In February 2008, the 250,000th Kiva user signed up; in March 2008, the US$25 millionth dollar was loaned through Kiva.

Partners

Click here to view a list of Kiva partners.

Sources
Teaser Image
http://tbn0.google.com/images?q=tbn:wUVtk3G4waEdzM:http://images.kiva.org/images/lenderpage3.jpg