Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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DadaDadi

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The Chandigarh, India-based non-profit service and advocacy organisation DadaDadi is using short messaging service (SMS) and other technologies in an effort to ensure the safety of elderly people living alone in the city.
Communication Strategies

DadaDadi uses information and communication technologies (ICTs) to offer ageing Indians an emotional, financial, and health support structure. A call centre with over 2,000 employees runs a DadaDadi helpline (call 0 9888 9888 47) for elderly people so that by telephoning or texting they may ask for a plumber, electrician, a travel agent, or anything of the sort - free of charge.  (Sending an email to Care@dadadadi.org and/or utilising the "Gtalk" function - mydadadadi@gmail.com - are other ways of getting in touch). By also providing an informational portal and interactive blog, DadaDadi hopes to support and show respect for parents when they get old. An advocate on staff of the non-governmental organisation (NGO) is available to provide legal help to the elderly. Other services the organisation has been providing - and that are being facilitated through the call centre and website - to senior citizens are designed to address needs related to pension, taxation, insurance, travel, health care, court cases, and emotional and social connection - among others.

Development Issues

Ageing.

Sources

"DadaDadi Set to Put Lonely Lives in Order", by Shimona Kanwar, Times of India, June 8 2009 - forwarded by Avnish Jolly to the SAFE - Social Action Foundation for Equity group, June 8 2009; and DadaDadi website, August 4 2009.

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