Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Fight the spread of malaria in Africa

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This video, produced by Malaria No More speaks about the impact of the scourge of malaria on the African continent. It provides a short history of the disease, and attempts to treat it, from the United States, to Panama, to Sub-Saharan Africa. According to the video each year, up to half a billion people worldwide fall ill with malaria, and over a million of them die, mostly children under 5. The video outlines the impact of malaria on economic growth, productivity, and on health care systems. It also highlights lessons learnt from malaria prevention programmes, such as and insecticide treated bed nets, indoor spraying and medication for pregnant mums, and medicines for those infected. It details the importance of volunteer networks in malaria pevention and how existing life-saving solutions can be applied. It focuses on work undertaken by the Presidents Malaria Initiative, the Global Fund, the World Bank, UNICEF, the American Red Cross, and other NGOs and multi-lateral organizations. As well as the work undertaken by the Bill and Melinda Gates Foundation The video is produced by Malaria No More, an organisation determined to end malaria deaths in Africa by 2015.
Length
10’08”
Date Year of Production
Not specified
Source
Source: YouTube on August 18 2011.