Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Women & Smoking: Seven Deadly Myths - USA

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Oxygen Media combines the Internet with cable television to deliver a programme empowering women to become or stay smoke-free.
Communication Strategies
The 17-minute TV programme aired exclusively on Oxygen TV Feb 5, 2001 for 2 months and then was released for mass distribution along with supporting materials. Concurrently, ThriveOnline.com, Oxygen's Webby Award-winning health website presented a 10-minute video stream version of the programme. Oxygen supplemented the programming with extensive online content regarding smoking and health, including ThriveOnline's enhanced "Quit Smoking" page and its "Seven Deadly Myths" page. "Pure Oxygen" aired a week of themed segments devoted to smoking related subjects. Singer/Songwriter/activist Leslie Nuchow composed the score and performed the single "Not Ready" for the video.
Development Issues
Tobacco, Heath, Women, Youth
Key Points
"Women & Smoking: Seven Deadly Myths" is educational and entertaining on-air/online programming on the critical women's smoking issue. Currently, about 22% of women 18yrs + and 1.5 million adolescent girls in the US smoke cigarettes. Daily smoking rates among female high school students have increased from 17.9% in 1991 to 23.6% in 1997. Women are beginning to smoke at younger ages; although, the more formal education a woman has, the less likely she is to be a smoker. The death rate from lung cancer among women has increase by more than 400% & in 1987, lung cancer surpassed breast cancer as the number one cause of cancer deaths among women. Smoking can be very damaging on a women's reproductive health; has been proven to cause health risks to a smoking mother's fetus & newborns & has been determined to be a contributing factor of Sudden Infant Death Syndrome (SIDS) & asthma in children of smoking parents. "These programmes bring cutting-edge technology to reach an increasingly vulnerable audience and build on AED's expertise in behaviour-change communications related to health".
Partners

Oxygen Media and the Academy for Educational Development (AED) joined forces to produce the on-air and online programming. The Television programme was written and produced by AED in association with New View Films for the Centers for Disease Control and Prevention (CDC).

Sources

Oxygen Media and Academy for Educational Development Partner to Present "Women and Smoking: Seven Deadly Myths"; A report prepared by Ami Becker, girl_x@mindspring.com provided direct to the Communication Initiative.

Comments

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Submitted by Anonymous (not verified) on Mon, 12/15/2008 - 03:15 Permalink

It's true :) Women do smoke a lot these days...

So sad, yet so true..

Charlie Rotario
quit smoking acupuncture