Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Participatory Communication for Democracy & Sustainable Development Project (PCDSD)

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Started in 1997, and implemented by the Environment Liaison Center International (ELCI) in partnership with Worldview International Foundation (WIF), this project works to include the public in democratic processes in the community. The hope is that, through training and education, Kenyans will be able to depict through their eyes the issues most important to them and learn the importance of the relationship between media and sustainable development.
Communication Strategies

Every year, 30 men and women drawn from rural non-governmental organisations (NGOs) and community-based organisations (CBOs) are given practical training on how to record local activities, events, ideas, and aspirations using video cameras and tape recorders. The training starts by establishing a contextual framework, entailing discussion of basic elements of communication theory. Using practical examples and local knowledge, it is emphasised that audio visual equipment must be viewed within the broader context of communication and development.

In addition, video and radio programmes, in conjunction with a newsletter, are produced.

Development Issues

Community Development, Economic Development, Environment, Pollution, Political Development.

Key Points

To date, training workshops have been conducted for NGOs/CBOs in Western Kenya region, Central/Eastern region, and Rift Valley regions. More than 90 people have been trained.

Partners

Environment Liaison Center International, Worldview International Foundation, Kenya NGO Information and Communication Network (KNICNET), Maseno University, Kenya Community Media Network, Worldview Botswana, and International Centre of Insect Physiology and Ecology (ICIPE).

Sources

Personal contact with Edward Alitsi.

Comments

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Submitted by Anonymous (not verified) on Tue, 04/04/2006 - 02:12 Permalink

DEMOCRACY AND SUSTAINABLE DEVELOPMENT ?

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Submitted by Anonymous (not verified) on Wed, 11/25/2009 - 22:56 Permalink

What is the current status of this crucial project?