Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 12 years ago
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Agent Zee Project

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Launched in 2012, Agent Zee is a comic and social media project that engages students with information, insights, and inspiration to navigate the world of science and technology in Africa, particularly focusing on encouraging women in science. The project centres on the character Agent Zee, "a science diva and Bachelor of Science student who is far from ordinary." Led by Jive Media, the project is working to address the issue of under-representation of woman in the sciences.
Communication Strategies

According to Jive Media, internationally and in South Africa, women remain under-represented in the sciences. Addressing this, and the many challenges faced by African women in science, is crucial to bring science and society closer together. Agent Zee talks to young scientists and exposes them to opportunities, information, and role models. The initiative includes a comic, regular competitions to connect with students, as well as interviews with people working in the science industry.

Information is distributed through a weekly newsletter, the Agent Zee website, Agent Zee facebook page, and @agentzee on twitter.

Click here to access the Agent Zee comics.

Development Issues

Science, Education, Women

Sources

Jive Media website and Agent zee website on February 2 2014.