Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 27 years ago
Last updated 1 year ago
Read so far

Chamada a Acao (Call to Action) - Brazil

0 comments
"Call to Action" is a programme to mobilise and train radio personnel on the importance of basic education and ways to address this in their programming.
Communication Strategies
Between October 1997 and May 1998, this programme trained 565 people; 950 people will soon be trained in 19 states in Brazil. Call to Action produced the CD "Sem Educacao nao Tem Jogo" with spots from soccer players of the Brazilian team, and the serial programme "A Caminho da Escola". The programme "Escola Brasil" has also been produced, and is now being transmitted to North, Northeast, and Middle West Brazil. Publications include a guide, cassettes and CDs about the importance of education and the social role of radio.
Development Issues
Education.
Partners

The Ministry of Education, UNICEF.

Sources

Letter from Gilberto Goncalves Costa to The Communication Initiative.