Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Con "S" de Sexo - Paraguay

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Con "S" de Sexo translates to (With ‘S' as in Sex) This radio show is geared towards youth and covers a broad range of topics. It is broadcast on a popular radio station based in Asunción. The show is conducted by 2-3 peer educators and covers one theme per episode.
Communication Strategies

Each episode is interspersed with 10-second info-spots containing facts, news and interesting items on sex and reproductive health. Interviews with youth on the street, with professionals or famous people, and call-ins and messages were all a part of the program.
Development Issues

HIV/AIDS, teen pregnancy, sexual and reproductive health
Key Points

Interest was always stimulated for the next episode by using catchy titles to describe the next topic. For example, "Masturbation, The Pleasure Explosion" and "There's Always a First Time" dealing with orgasms and first sexual encounters respectively.
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.