Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Gardening Without Ground - Barbados & Colombia

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Using recycled bottles, a gardening project gives the elderly a means of growing nutritious food for consumption & market.
Communication Strategies
Interpersonal communication allowed for the development of gardening projects for the ageing with groups such as Pro Vida, an aged care organisation in Colombia. Community participation in buying the 'bottle garden' goods supports the ageing as active & contributing members of society.
Development Issues
Ageing, Population, Agriculture, Economic Development
Key Points
For the ageing population, bending over to garden (which is often a key source of nutritional food), gets increasingly difficult. Once made, these "bottle gardens" can be placed at a comfortable height for seniors. "The bottle is cut in half. The top narrowed half is placed firmly upside down in the bottom half. The upper part of the double utensil then has room for a plant in minimal soil & the bottom portion contains water. As the hole remains visible it is easy to check on the water supply whilst, in a tropical climate, the tight fit of the upper section prevents mosquitoes from breeding in the still water". The San Juan de Dios day centre in Bogota runs a large hydroponics programme within the centre for consumption & market. The more active elderly do all the work of cultivation & all senior members share in the proceeds; edible & otherwise. These water gardens are suitable to almost any environment & have positive implications for future plant production in areas where only poor soil exists. In addition, the use of recycled plastic bottles makes this an environmental project.
Partners

The UN, Pro Vida in Colombia & the San Juan de Dios day centre in Bogota

Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999