Girl Hub Programme

The overall Girl Hub strategy focuses on "unlocking insights", working with girls to identify their needs and how they can be supported in their own personal and community development. Work is concentrated in four major areas:

• "Advocacy: Bringing girls' voices to the forefront and involving them in the design and implementation of policies
• Brand and Communication: Developing social communications to inspire and engage girls' lives
• Partnerships and Policy: Informing and influencing decision makers to invest overseas aid and development budgets in effective policies and programmes that benefit girls
• Insights and Knowledge: Creating robust data and evidence to track the impact of our work for girls."

The project is being implemented in Rwanda, Ethiopia, and Nigeria and each country is tailoring the approach to the local context:

Ni Nyampinga (Rwanda)
Launched in November 2011, Ni Nyampinga is Girl Hub Rwanda's teen brand. In Kinyarwanda, Ni Nyampinga means "the beautiful girl - inside and out - who makes good decisions", and was chosen to define successful girls as doers and leaders of their community. Ni Nyampinga includes a quarterly magazine, a weekly radio show, and a digital platform that delivers critical tools and information to girls throughout Rwanda. Each platform allows girls and young women to share their own experiences so that they can learn from each other. Click here for more information about Ni Nyampinga on the Girl Hub Rwanda website.

Yegna (Ethiopia)
Yegna (meaning "Ours" in Amharic) is Girl Hub Ethiopia's flagship radio drama, talk show, and music platform designed to champion girls and create a national conversation about their potential. The radio drama and talk show address issues such as violence against girls, forced marriage, teenage pregnancy, and school attendance. To do this, it uses female and male role models to help shift attitudes and behaviours towards girls. The music is used to drive listeners to the radio drama and talk show. Every song aims to inspire girls and the lyrics promote the potential of girls. Click here for more information about Yegna on the Girl Hub Ethiopia website.

Girl Hub Nigeria
In Nigeria, Girl Hub is working in the northern region to empower girls through social, health, and economic assets and to create the right environment to enable them to make a healthy transition into adulthood. This includes helping to create safe spaces to empower young women, working with faith and community leaders and galvanising private sector investment. Click here for more information about Girl Hub Nigeria.

Gender Empowerment

Girl Hub is part of the Girl Effect movement, which is "about leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world. It's about making girls visible and changing their social and economic dynamics by providing them with specific, powerful and relevant resources. Created by the Nike Foundation in collaboration with the NoVo Foundation, United Nations Foundation and Coalition for Adolescent Girls, the Girl Effect is fuelled by hundreds of thousands of girl champions who recognise the untapped potential of adolescent girls living in poverty."