Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Jiggasha Health Communication

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A social network strategy involving village field workers linking to local social networks and opinion leaders to sustain gains in the use of effective family planning techniques and to make further advances
Communication Strategies

Rotating discussion groups of women and/or men centred in the homes of volunteer link persons, discussion groups led by a family welfare assistant, home visits, and training of field workers.

Development Issues

Use of modern contraception; health of mothers; involvement of fathers; changing patterns of family planning

Key Points

Programme based on relevance to individual family and community circumstances; privacy; one-to-one and small group relationships

Partners

Ministry of Health, Johns Hopkins University's Center for Communication Programming, Government Family Welfare Assistants, village women and families, community networks.

Sources

Piotrow, P.T., Kincaid, D.L., Rimon II, J.G., Rinehart, W., "Health Communication - Lessons from Family Planning and Reproductive Health". Johns Hopkins School of Public Health, Center for Communication Programs. 1997, pp. 143-145.