Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Labour Reports

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The "Labour Reports" project is a joint exercise between the Asia-Pacific Broadcasting Union (ABU) and the International Labour Organisation (ILO) that is designed to meet the dual purpose of providing co-production/training opportunities for ABU developing country member broadcasters while building awareness and visibility of specific labour issues within the region. It began with the first conference and workshop session in Bangkok, Thailand, on January 11-13 2005 and will be followed by another later in 2005 or early in 2006. In the interim, participants have returned to their home countries to produce a series of "Labour Reports".

The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-government, professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organise co-operative activities amongst its members.
Communication Strategies
The project involves two training workshops for broadcast journalists that will result in the creation of two to three "Labour Reports" (5-20 minutes in length) drawn from the participating journalists' countries.

During the first workshop, 18 journalists from 17 countries across the Asia-Pacific region participated in training and information sessions on both domestic and international labour issues with ILO experts, presented their original ideas based on their own research, discussed these issues with ILO representatives and among themselves, participated in training sessions with the executive producer and CNN trainer, and at the close of the 3-day workshop, pitched their proposed features to be produced at their own stations in their home countries.

These reports will focus on issues such as child labour, forced labour, trafficking and other subjects identified in the first meeting. The reports will subsequently be broadcast within the journalists home states and will be exchanged between participants for broadcast in neighbouring states and the ABU, ILO and the participants will meet again at a second workshop, to be organised a few months later, to appraise and review the whole production process. In addition, the series will also be pitched to CNN World Report to promote ABU members' production capabilities and to build awareness on labour issues in the Asia-Pacific region.

An executive director will travel and visit all of the journalist and production groups at least once over 2005 to work with them and have a dialogue with participants with reference to every aspect of production including information supply; planning; definition of concept; approach; construction of narrative; change of topics; filming; post-production; script development; technical and logistic difficulties.
Development Issues
Labour Issues, Rights, Media Capacity Building.
Key Points
According to the ILO, as Asia has become the major manufacturing region of the world, the importance of labour issues has grown. This project seeks to improve domestic and international discussion and dialogue about these issues and to build support for some of the ILO's key campaigns.
Partners

Asia-Pacific Broadcasting Union (ABU), International Labour Organisation (ILO).

Sources

Press release from ABU, November 5 2004; Project Brief on the ABU website.