Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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“My Body is Not My Own”: Shona Culture and Social Norms

1 comment

Despite the fact that many women have heard about cervical cancer and the risk factors, poor uptake of screening services remain a major challenge in Zimbabwe. Cervical cancer prevention and control strategies have to include SBCC as a key component of any intervention. I am excited about the opportunity to attend the SBCC summit and better understand what works.

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Submitted by tungadex on Sun, 02/11/2018 - 23:16 Permalink

More often SBCC is not well integrated in the interventions or screening programs during planning. It is only when community mobilization for services is required that implementers think of SBC. As you have rightly mentioned, embedding SBC strategies in existing cultural and social norms will make it easier to embrace efforts in cervical cancer prevention and control.