Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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No Conhece Y No Evita Sida - Guinea Bissau

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No Conhece Y No Evita Sida, translated to "We Learn About AIDS; We Avoid AIDS" is a short-term radio broadcasting initiative which lasted seven weeks. The show had a focus of delivering key information on AIDS to the general public to inform and educate.
Communication Strategies

10-minute AIDS prevention messages were broadcast on the National Radio Station in 6 local languages.
Development Issues

HIV/AIDS
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.