Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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PRYME - USA

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The Partnership for Regional Youth Media Empowerment (PRYME) is a programme in Cleveland, Ohio striving to empower teens through creative writing, radio and television production, and electronic media production. This is a merger of three youth media mentoring programmes: What Youth Think Today, The Write Way, and PRYME-Net.
Communication Strategies
What Youth Think Today recruits high school students to produce "Our World", a weekly radio programme. Recent programming has included: Generation X & the Baby Boomers, Homeless Women & Children, Youth Depression & Suicide, Youth Violence, Teen Courts, Teen Parenting & Multicultural Education, The Underground Railroad, Free Speech & the Internet. Students also produce videos. The Write Way gathers together middle school students to listen to guest speakers and take field trips. These students then reflect on these experiences in a regional newsletter which is distributed throughout the Cleveland area. What Youth Think Today and The Write Way students join together annually to turn these newsletters into radio scripts. PRYME-Net is a group of students who manage and transfer print materials onto the PRYMETIME home page.
Development Issues
Child rights, free speech.
Sources

Letter sent from Dave Howell of PRYME to the Communication Initiative and the PRYMETIME site.