Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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SCARCNet - USA

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SCARCNet, a programme of the The Advocacy Institute's Tobacco Control Project, is a private network for public health, policy, and communications specialists engaged in tobacco control advocacy. SCARCNet provides a range of advocacy resources, including facilitated discussions and content dissemination of news summaries, research publications, and media advocacy tools.
Communication Strategies

Strategy Exchange - At the heart of SCARCNet, the Strategy Exchange provides a secure, password-protected forum for advocates to share and exchange news and strategies on developments affecting tobacco control at the local and national level. Action Alerts - Published monthly, Action Alerts offer analyses of current events and issues of concern to tobacco control advocates. Alerts provide advocates tools ranging from concise issue analyses to pertinent news updates to media advocacy strategies. SCARC Daily Bulletin - Posted at mid-day Eastern Time, the SCARC Bulletin provides a brief overview of the day's major tobacco news. The News Summaries offer brief synopses of the latest tobacco news from major national newspapers, local media outlets, and academic journals. The Morning Briefing provides strategic suggestions for interpreting the day's top tobacco news.
Development Issues

Health
Key Points

"SCARCNet has vastly expanded the capacity of the tobacco control movement by allowing more and more advocates to tap into the latest strategies, skills and critical intelligence, through [their] extensive resources."
Sources

SCARCNet web site.