Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Sexwise - BBC - South and South East Asia

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The British Broadcasting Service (BBC) launched two educational programmes on sexual and reproductive health in Asia. Focusing on seven countries of South Asia and many in the South East, its objective was to change attitudes and to educate people about family planning and HIV/AIDS.
Communication Strategies

Sexwise was a project of 9 radio series with more than 130 programmes overall which were tailor-made for each country in which they were distributed. The programmes were translated into nine different languages. Challenging AIDS was a similar programme of eight radio series which were sent to the Far East in six languages with printed material with the same purpose in four of the languages.

Development Issues

Family planning, body functions, attitudes towards sex, impotence, pregnancy, homosexuality, menopause, HIV/AIDS, youth health, sexual responsibility, contraception, and abortion.

Partners

British Broadcasting Service, Planned Parenthood Federation

Sources

AIDS/STD Health Promotion Exchange. 1996, No 4.

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