Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Telecentre Women: Digital Literacy Campaign

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The Telecentre Women: Digital Literacy Campaign is a global initiative to help empower disadvantaged and underserved community women with knowledge of information and communication technology (ICT), entrepreneurship and employable digital skills, opportunities for higher schooling, and membership in a supportive global digital community.

 

The components of the campaign include:

  • "Recognition of telecentre women-achievers
  • Wide-scale digital literacy training for grassroots women
  • Operating telecentre classrooms with custom digital literacy curricula based on country needs
  • Enlistment of partners and supporters as champions for the cause"
Communication Strategies

The campaign's strategies include:

  • "bring together a corps of accomplished women from the academic-corporate ICT sector to serve as mentors, tutors, and ambassadors teaching and inspiring telecentre women towards achieving digital literacy and making it work for them."
  • "motivate the global population of community women to embrace the telecentre movement as workers, associates and potential grassroot users, and acquiring digital literacy in the process."
  • "recognize the achievements...of thousands of grassroots telecentre women for the...positive impact they have generated on the lives.... "
  • "stimulate and bring together support and participation of telecentres and networks for the campaign from all over the world, reinforcing them with resource mobilization for fund generation as well as content and curriculum packages for digital and eBusiness skills for community women."
  • "enlist private and public sector partners, international agencies and local stakeholders demonstrate the role of telecentres in empowering communities in line with the UN [United Nations] standards set by the Millennium Development Goals."

 

Curricular materials for training available through the campaign website include:

 

  1. International Telecommunication Union (ITU')s Connect a School, Connect a Community Training, especially: Remote and Rural Users on ICTs for Economic Activities, Education and Government Services, Planeación de un Centro de Acceso a las TIC en Comunidades Remotas o Indígenas, ICT Training Tools to Promote Livelihood of Rural Women, and Training Tools on the Use of ICTs for the Promotion of Livelihood of Rural Women;
  2. Microsoft Digital Literacy curriculum's three levels (Basic, Standard, and Advanced), available in multiple languages; 
  3. Guide to Resource Mobilization Planning; 
  4. Intel Education - training material for educators handling K-12 level students; and
  5. Telecentre.org Foundation Online Library (multilingual)

 

As part of recognising women's achievements, the campaign has published a book entitled Outstanding Telecentre Women Managers: 100 Stories. The English edition of the e-book, "which was officially debuted at Spark13, the 4th Global Forum on Telecentres on May 28, 2013 in Granada, Spain", is a compilation of stories of the winners of the global search for 100 outstanding telecentre women managers conducted by Telecentre.org Foundation (TCF) in 2011.

Development Issues

Economic Development, Women, New Technologies

Key Points

According to the TCF, over 300 organisations, 100,000 grassroots telecentres, and over 200,000 individuals participate in the Telecentre Women: Digital Literacy Campaign. According to the counter on its website, 855,044 women had been trained as of September 2013.

 


TCF suggests that basic digital literacy means "more than the mere operation of a computer and communicating via email or social networking. It implies being able to use ICT to improve present lives in ways shaped by the realities of environments and needs. For women agricultural workers, it may mean producing more and selling at better prices with helpful market information. For home-based women, it may mean becoming a homepreneur, finding livelihood opportunities that increase productivity and family income. For those on the balance beam between family and career, it will mean being able to work from home and fulfill the multiple roles of homemaker and co-provider."

 

 

Sources

Post from Cleopa Otieno to the listserv Web2ForDev on May 30 2013.