Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

The Balanced Counseling Strategy: A Toolkit for Family Planning Service Providers

The Balanced Counseling Strategy (BCS) is an interactive, client-oriented counseling strategy. It uses three key job aids (visual memory aids) for counseling clients about family planning.

Languages

English. French and Spanish versions available in September 2008.

Number of Pages

145 page User Guide and 56 page Trainers Guide

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