Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

Guide for Developing an SBC Strategy

4 years ago Network Contact Breakthrough-ACTION

"The SBC [social and behaviour change] strategy and subsequent programming should be people-centered before being behavior-centered; this is why...this SBC guide starts with audience segmentati

Languages

English; French

Number of Pages

47 (English); 53 (French)

Source

Save the Children Child Rights Resource Centre, May 18 2022. Image credit: Breakthrough ACTION

SASA! Together: An Activist Approach for Preventing Violence against Women

4 years ago Network Contact Lori Michau

"Sparking community-wide change by transforming imbalances of power is the heart of SASA! Together. It is led by women and men who live and work in the community..."

Click here in order to download SASA! Together in English, in PDF format.
Click here in order to download SASA! Together in Spanish, in PDF format.
Languages

English; Spanish

Source

Raising Voices website, May 12 2022. Image credit: Raising Voices

Social Data and Polio Eradication: A Reference Guide

4 years ago Network Contact rossmcintosh

"As the world is poised to eradicate a disease for only the second time in history, understanding the last remaining pockets of unreached, missed and resistant children is more vital than ever.

Click here for the resource in PDF format (English).
Click here for the resource in PDF format (French).
Languages

English, French

Number of Pages

20

Source

Email from Audrey Franchi to The Communication Initiative on May 10 2022. Image credit: © UNICEF/Pakistan/Waseem Niaz

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