Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communicating AIDS Needs (CAN)

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The Communicating AIDS Needs (CAN) project focuses on community-based experiences of HIV/AIDS through field research within selected communities in South Africa.

CAN was established in 2003 to draw together lessons learned in African contexts with a particular focus on individual and community level responses to the epidemic.
Communication Strategies

Calls made to the national tollfree AIDS helpline are analysed to provide an understanding of HIV/AIDS impacts and communication needs. Comparative research is also conducted in relation to HIV/AIDS in other African countries including Uganda.

"The helpline provides a free national telephone counselling, information and referral service for those affected by and infected with HIV/AIDS."

Development Issues

HIV/AIDS

Key Points

The purpose of the project is to understand communication needs and gaps in communication in relation to HIV/AIDS and to fast-track response to community needs. "It includes quantitative and qualitative research approaches and is also structured to feed into national government and donor policy."

Partners

Department for International Development in Nigeria (DFID), USAID.

Sources

Centre for AIDS Development, Research and Evaluation (CADRE) website on February 3, 2004.