Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Advancing Health Literacy: A Framework for Understanding and Action

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SummaryText
This book examines the critical role of literacy in public health in the United States and around the world, and outlines a practical model that attempts to bridge the gap between health education, health promotion, and health communication.

The authors outline the theory and practice of health literacy from a public health perspective. The book includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. It concludes with a series of guidelines for the development and assessment of health communication materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives.

The book is divided into four sections: Modeling Health Literacy (four chapters), Case Studies (six chapters), and Guidelines on Developing Health Materials and Evaluating Health Programmes.

Click here to order this book online.

Click here to access a syllabus developed by one of the authors, Andrew Pleasant, for a course titled "Health Literacy: Empowerment for Better Health" which outlines the use of this book in teaching a course on health literacy and provides additional related links and information about this topic.
Number of Pages
400 pages
Source

Direct submission from Andrew Pleasant to the Health e Communication website, November 20 2006; and email from Andrew Pleasant to The Communication Initiative on August 6 2007.