Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Print
a- a+
Published 26 years ago
Last updated 1 year ago
Read so far

Love Life - South Africa

2 comments

This is a national multi-media, edu-entertainment collaborative programme aiming at positively influencing adolescent behaviour to reduce teenage pregnancy, and STD's including HIV/AIDS. The primary target group are youth aged 12-17.
Communication Strategies

Television programmes include ‘Jika Jika' - a youth sex talk show, ‘S'camto' - a 13 week television series, and ‘Codi:Loud and Clear' - a series for children run 6 times a week. On the radio, Yfm, 5fm, Metrofm, Public Service Radio and Community radio in Eastern Cap and Northern province reach millions of listeners through talk shows and games. A national newspaper, The Sowetan, also runs ads and editorials on Love Life. Other channels include a website, education, peer support, training, counselling and referral services.
Development Issues

Youth, children, STD's and HIV, family planning and reproductive health, gender relations
Key Points

Discussion is encouraged on the topics of sex, sexuality and gender relations, the development of adolescent friendly reproductive health services is accelerating, and education, outreach and institutional support are being expanded.
Partners



Planned Parenthood Association of South Africa, Reproductive Health Research Unit, Advocacy Initiatives, Media Training Centre, Health Systems Trust, Henry J. Kaiser Foundation, William H. Gates Foundation, Old Mutual, The Department of Health, The National Youth Commission, UNICEF, SABC, The Sowetan

Sources

Profile obtained from personal contact with Michael Sinclair

Comments

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Very usefull and relevant, at least I got the information I needed and a contact for further quiries
Cheers

User Image
Submitted by Anonymous (not verified) on Tue, 07/25/2006 - 07:41 Permalink

I found it to be very useful because it deals with important issues such as teenage pregnancy and hiv and aids.Iam a psychology student in the University of Limpopo and I really want to be part of love life programmes in fighting these social evils more especially during December holidays.Im from GIYANI and my name is Cecil Baloyi.