How to Do Audience Segmentation
Subtitle
HealthCompass How-to Guide
"Audience segmentation is a key activity within an audience analysis.
Source
Legacy Partners
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
How to Do an Audience Analysis
Subtitle
HealthCompass How-to Guide
"An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC [social and behaviour change communication] strategy.
Source
Health Communication Capacity Collaborative (HC3) website, May 6 2015; and email from Marla Shaivitz to The Communication Initiative on May 6 2016.
How to Conduct a Pretest
Subtitle
HealthCompass How-to Guide
"Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form.
Source
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