How to Write a Creative Brief
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HealthCompass How-to Guide
"A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g.
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Legacy Partners
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
HIV Evidence
This group of materials from the Health Communication Capacity Collaborative (HC3) and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs is centred around an evidenc
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Email from Kim Martin to The Communication Initiative on April 15 2015.
How to Conduct Qualitative Formative Research
"Formative research is an activity conducted at the beginning of the SBCC [social and behaviour change communication] project design process.
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Health COMpass website, accessed April 2 2015 and February 9 2023.
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